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HossamDwidar
IV — The Labors

Jawalize

Premium mobile review & comparison platform

Technologies
WordPress / APS Product Store / Kadence Pro / PHP / CSS / JavaScript / HTML
Jawalize home page: Arabic hero with smartphone search, popular searches and brand shortcuts

Overview

Jawalize is a modern Arabic platform for discovering, reviewing and comparing smartphones. The website was built from scratch using WordPress, with APS Product Store used as the core product system instead of WooCommerce.

It combines structured smartphone product data, brand-based navigation, specifications, reviews, features and comparison functionality inside a custom, technology-focused interface.

Role
Lead Frontend & WordPress Developer
Platform
WordPress + APS Product Store
Theme
Kadence Pro
Interface
Arabic (RTL)
Built
From scratch

What I built

  • 01Built the website from scratch using WordPress
  • 02Integrated and customised APS Product Store throughout
  • 03Added and structured smartphone products and specifications
  • 04Defined and organised brands and categories
  • 05Configured brand pages to hold their related products
  • 06Customised product pages and their sections
  • 07Implemented the smartphone comparison experience
  • 08Redesigned the news and review sections
  • 09Built the homepage with custom PHP and CSS
  • 10Customised the brands page with custom PHP
  • 11Modified WordPress templates to work with APS
  • 12Responsive layouts for desktop and mobile

A free WordPress template was adapted so it could work with APS Product Store and the structure the site needed, then reshaped with custom PHP and CSS to hold the intended visual direction.

Website

The platform

The homepage opens with search, the most-searched brands and the latest phones. Every phone has its own product page, where specifications, features and reviews sit together in one place.

  • Smartphone catalogue organised by brand
  • Product pages with full specifications
  • Smartphone comparison
  • Reviews, features and technical information
  • Custom homepage and custom brand pages
  • Arabic RTL interface
  • Responsive layouts
Jawalize home page: hero search, most-searched brands and the latest smartphones
Pl. 01Home page
Smartphone product page with a specification summary and detailed specification tables
Pl. 02Product page — specifications
News archive page with review and article cards in a grid
Pl. 03News archive
Content

News & reviews

The news and review sections were redesigned to fit the overall visual direction — from the cards on the homepage through to the article pages themselves.

Homepage review and news section with featured article cards
Pl. 04Reviews on the home page
Full article page with cover image, body sections, related articles and comments
Pl. 05Article page
Build

Custom development

The main challenge was adapting a free WordPress template to work with APS Product Store while keeping a custom visual direction. APS brings its own templates and structures, while the project needed an interface that did not look like a default plugin or WordPress build.

  • Custom PHP and CSS for the homepage, brands page and product layouts
  • WordPress templates modified to work with APS
  • Products, brands, categories, specifications, reviews and comparison kept connected
  • One consistent visual experience across the site

Technologies

Technologies used in Jawalize

  • WordPressSite foundation and content management
  • APS Product StoreThe product system, used instead of WooCommerce
  • Kadence ProBase theme, adapted to work with APS
  • PHPCustom templates for the homepage, brands and product pages
  • CSSCustom styling and layout
  • JavaScriptInterface behaviour
  • HTMLMarkup

A custom-built smartphone review and comparison platform: products, brands, specifications, reviews and comparison shaped into one tailored experience rather than a default plugin build.

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